The original site was extremely basic, with a narrow content area, minimal imagery, and almost no visual storytelling around the craftsmanship behind the work.

The redesign turns the site into a much stronger showcase of the taxidermy itself, using full-width photography, dedicated service categories, craftsmanship-focused messaging, and a much more refined outdoor aesthetic.

It also adds the information customers actually need before contacting the shop pricing, field care, turnaround times, drop-off and pickup details, payment information, credentials, testimonials, and direct quote options making the business feel far more established and easier to trust.