The original site was extremely minimal and dated, with limited navigation, almost no supporting content, and very little opportunity to explore the gallery beyond a single featured artwork.

The redesign transforms it into a full gallery experience with a large visual introduction, clear artwork categories, gallery history, featured artists, and direct paths into the collection.

The result gives the artwork far more room to sell itself while making the gallery feel established, credible, and significantly easier to explore.

Visitors can quickly understand what Mid-America Fine Arts offers, discover artists and mediums, and find the gallery’s location and contact information.